Hours on the ground
The single biggest factor. One hour suits a focused portrait or single-dog session; two hours allows two locations; a half or full day covers events, brand content days and kennel work.
Price guide
A straight answer with real figures. These are the published LuxeLens PARLX rates for London and the UK, what sits inside each price, and exactly how travel and deposits are calculated.
1 hour
£150
Single dog, portrait sitting or a short social set
2 hours
£300
Two setups, multiple dogs or photo plus short video
Half day — 4 hours
£500
Kennel visits, brand sets and part-day events
Full day — 8 hours
£800
Dog shows, full events and multi-dog kennel days
Scoped to the project
On request
Events, overseas work and specialist or multi-day projects
The single biggest factor. One hour suits a focused portrait or single-dog session; two hours allows two locations; a half or full day covers events, brand content days and kennel work.
A quoted price covers selection, editing, grading and delivery. Anyone quoting only shoot time is quoting half the job — ask what editing is included before you compare numbers.
Public streets and parks are straightforward. Venues, estates and managed sites can require written permission; those requirements are raised before you pay, never after.
UK work outside Greater London adds a transparent travel calculation — fuel, tolls and £25 per hour of travel time. European and worldwide briefs are quoted individually with logistics stated in writing.
The rate card is the same everywhere in Greater London — these pages cover locations and planning in each area.